Privacy policy

Sell My House is a trading name of ARPG ECO LTD, a company registered in England and Wales (company number 12807940), registered office 48–52 Penny Lane, Mossley Hill, Liverpool, L18 1DG. We are the data controller for the personal information described in this policy.

• Data controller: ARPG ECO LTD, 48–52 Penny Lane, Mossley Hill, Liverpool, L18 1DG
• ICO registration number: ZB563434
• Contact for data protection questions: our data protection lead, at info@arpg.co.uk or by post to the address above

Depending on how you contact us, we may collect:

• Contact details — your name, phone number, email address and how you’d prefer us to contact you.
• Property details — the address, type, size, condition, occupancy and anything you tell us about it.
• Your situation — for example why you’re selling and any timescale you’re working to.
• Information needed to buy the property — proof of identity and ownership, and details from your solicitor.
• Records of our conversations, emails and messages.
• Website information — see our cookie policy.

Mostly directly from you — through the forms on this website, by phone, by email or in person. We also use publicly available information about the property, such as HM Land Registry title records, planning records and sold-price data, and may receive information from your solicitor, surveyors or other professionals involved in the sale. If a partner or introducer referred you to us, we may receive your contact details and basic information about the property from them.

UK data protection law requires us to have a lawful basis for using your information. We use it to:

• Respond to your enquiry and prepare an offer — because you’ve asked us to, as steps before entering a contract, and in our legitimate interests.
• Buy the property if you accept our offer — to perform our contract with you.
• Carry out identity and anti-money-laundering checks — to meet our legal obligations. This may include electronic identity verification.
• Keep records of our dealings and handle complaints — in our legitimate interests and to meet legal obligations.
• Send you updates or marketing — only with your consent, which you can withdraw at any time.

We don’t sell your personal information. We share it only where needed, with:

• Solicitors and conveyancers acting in the sale.
• Surveyors or inspectors who visit the property.
• Service providers who help us run the business, such as IT, email and hosting providers. They act only on our instructions and must keep your information secure.
• Regulators, law enforcement or others where the law requires it.

We aim to keep your information in the UK. If a service provider processes it outside the UK, we make sure appropriate safeguards are in place, such as a UK adequacy decision or the ICO’s International Data Transfer Agreement.

We keep information only as long as we need it for the purposes above, or as the law requires.

• Enquiries that don’t lead to a purchase: up to 2 years from our last contact with you
• Records of completed purchases, including identity checks: 6 years after completion
• Complaints: 6 years after the complaint is closed

You have the right to:

• Ask for a copy of the personal information we hold about you.
• Ask us to correct anything that’s inaccurate or incomplete.
• Ask us to delete your information, where we don’t need to keep it.
• Ask us to restrict how we use it, or object to us using it.
• Ask for information you’ve given us in a portable format, where this applies.
• Withdraw consent at any time, where we rely on consent.

To use any of these rights, contact us using the details below. We’ll respond within one month in most cases. There’s usually no charge.

We use appropriate technical and organisational measures to protect your information, including encrypted connections (HTTPS) on this website, access controls so only people who need your information can see it, and reputable, secure providers for email and storage. If a serious data breach ever happens, we’ll tell you and the ICO where the law requires.

If you’re unhappy with how we’ve handled your information, please tell us first so we can try to put it right. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator, at ico.org.uk (opens in a new tab) or on 0303 123 1113.

We’ll update this policy if the way we use personal information changes. The date at the top shows when it was last updated.